10 Years of Berrics

10 Years of Berrics: The Way Up – Paul Rodriguez

Author: The Berrics | Source: YouTube.com

We conceptualized this documentary short for Target. (Wait! Where are you going?!)… 2013’s “The Way Up” tells the story of P-Rod’s rise, in his own words, with a surprising cast of characters—including local favorite, the El Pollo Loco chain. This was a groundbreaking moment for us, getting out of the park and honing a more cinematic approach, and we’re extremely honored to have Paul’s approval for such a personal piece. And with Target involved, it was crucial that we hit the bullseye.

Worth seeing:
10 Years of Berrics: Russell Houghten – REDirect – Urban Isolation
10 Years of Berrics: The Legion of Doom

Steve Berra & Paul Rodriguez

Filmed by:
Chase Gabor
Additional filming by:
No info
Edited by:
No info

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