10 Years of Berrics

10 Years of Berrics: The Way Up – Paul Rodriguez

Author: The Berrics | Source: YouTube.com

We conceptualized this documentary short for Target. (Wait! Where are you going?!)… 2013’s “The Way Up” tells the story of P-Rod’s rise, in his own words, with a surprising cast of characters—including local favorite, the El Pollo Loco chain. This was a groundbreaking moment for us, getting out of the park and honing a more cinematic approach, and we’re extremely honored to have Paul’s approval for such a personal piece. And with Target involved, it was crucial that we hit the bullseye.

Worth seeing:
10 Years of Berrics: Russell Houghten – REDirect – Urban Isolation
10 Years of Berrics: The Legion of Doom

Steve Berra & Paul Rodriguez

Filmed by:
Chase Gabor
Additional filming by:
No info
Edited by:
No info

// 10 Years of Berrics


// Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Privacy Settings

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. Control your personal Cookie Services here.

These cookies are necessary for the website to function and cannot be switched off in our systems.

In order to use this website we use the following technically required cookies
  • wordpress_test_cookie
  • wordpress_logged_in_
  • wordpress_sec

Decline all Services
Accept all Services