Author: Rat Vision – Skateboard Tech | Source: YouTube.com
Get more details about the brands who are false advertising skateboard products. These titanium bearings and titanium alloy trucks are not what the brands say they are.
The purpose of this video is to bring to light how the skate industry is full of lies, false information, marketing hype, false advertising, and deception. It is very important for consumers to be aware and use caution before purchase any product that appears to be innovative, or have added benefits. In some cases the product could not possess benefits at all or what the brand claims.
Lucky Bearings and Theeve Titanium Truck Company are perfect examples of brands who are supplying products that are not what they claim, market, advertise, and package.
Titanium and most titanium alloys are NOT magnetic. This is a very obvious indication when a magnet is not attracted to the metal.
Most titanium ball bearings are coated on the ball surface, and each coating has a distinct color.
When we received a set of Lucky Titanium Bearings, we instantly inspected the balls to see what the surface color would be. When the balls appeared to be like all other steel balls, we instantly reached for a magnet. We took apart a bearing and sure enough the balls were very attracted to the magnet. The container reads, “solid titanium balls”. So, there is no way that these balls should be magnetic.
When we called Lucky Bearings inquiring about their titanium bearings and ABEC ratings, we received no information and were told to go to the “American Bearings Association” website to know what their ABEC ratings are.
It’s actually the American Bearing Manufacturing Association, and they are not going to tell us anything about Lucky Bearings specifically. When we explained this to the representative, they hung up.
To gather more answers, we took a set of Lucky Titanium Bearings to a laboratory for an analysis. We spent over $300 for an analysis using a Scanning Electron Microscope (SEM) to determine what the chemical makeup of the balls are.
The SEM fires an electron beam from an electron gun at the ball bearing sample. The electrons interact with atoms in the sample, producing various signals that can be detected and that contain information about the sample’s surface topography and composition.
We were able to determine that the titanium balls were in fact stainless steel. This gave us all the proof and evidence we needed to show that Lucky Bearings is false advertising to consumers.
Theeve Titanium Truck Company supplies skateboard trucks that claim to have a “Titanium Alloy Blend” hanger. Aluminum alloy is the standard metal used in the production of skateboard trucks, and is roughly 35%-40% lighter than titanium alloy. Sometimes aluminum alloys can be over 40% lighter. So, that should raise a big red flag to anyone considering purchasing trucks that are around 40% heavier than a standard truck. An Independent truck (139), with no hollow kingpin, no forged baseplate, or titanium axle was only 11% heavier than the Theeve (TiAX 5.25″) with a titanium axle. They claim the axle is a 40% weight reduction than a steel axle, but that doesn’t really change the over all truck weight compared to other skate trucks.
Before the filming of this video we exchanged emails with a representative at Theeve Titanium Truck Company.
We knew that the word “blend” is not used in metallurgy, so we asked about it.
In one email he said, “An Alloy is a mix of steels. A blend just means we have added to the Alloy.” This made no sense to us, so we asked for more details. He admitted that the ‘blend’ word is, “just marketing”.
It was very gracious of him to admit his contradiction.
We really wanted to know more about the titanium alloy. We did not get a reply.
We took a Theeve truck to a laboratory for a chemical analysis that was performed by a staff of experts in the field of metallurgical science.
They were able to break down the chemical composition of the Theeve hanger and determine that is not a titanium alloy. The hanger is actually 356 aluminum alloy!
We spent hundreds of dollars to have these products analyzed for you– the consumer, because it is important for everyone to be more aware of pop-out products that are not what brands say they are.
This means we have the documented proof provided by laboratories.
After this video we purchased Diamond Supply Co. Titanium Bearings, and Rush Bombers Titanium Coated. Diamond Titanium bearings are magnetic. Titanium coatings are noncorrosive, but both of these bearings rusted very easily within a day when exposed to water. We suspect these bearings have no titanium coating, or the coating is so thin that it has no added value.
Additional filming by:
– – –